Locally Rooted Foods 

Mission Statement
Locally Rooted foods is committed to helping local farmers and kitchens  provide the freshest foods for their communities by helping to connect them in an integrated platform. Local and regional food systems help economies grow by keeping funds local and creating jobs when there is local food demand. Local food comes from farms, ranches and businesses of all sizes, and by providing variety on our platform, more suppliers can sell more variety to local kitchens.

Using an application based buying system farmers can upload stock, keep track of orders and set fair prices. Kitchens are able to place food orders, have food delivered, shop fresh and sustainably, as well as get the best prices for the food they need everyday.

Solution

Farm to Table Restaurants are always in search of fresh and local produce. Often times these can be at Markets or a specific vendor. But what happens if a vendor doesn’t have an ingredient that is needed? What if prices are getting too high? What if there are no local markets open to purchase from?

Flip Side, you are a small to medium farm with food to sell. What happens if you didn’t sell everything this week that you produced? People may not know that you have any food to sell? Or maybe you have a new food on your farm to sell?

Having a place for these groups to connect keeps costs fair for everyone. Gives everyone access to the marketplace to sell and purchase the goods they need. Helps local communities with sustainability and fresh food.

Target Users

Logo & Style Design

Our logo was designed with both our farmers and kitchens in mind as well as something minimal and recognozable. Combining the roots and plants of our farmers with a fork from our kitchens encompasses our lifecycle. And using earthy tones through out our designs, it keeps in mind our commitment to the enviroment and sustainability. Our overall navigation and styling was also to keep with simple and easy to make navigation intuitive for all users. 

Advertising Design

Locally Rooted Foods will be advertised through currated magazine advertisments, social media videos, farmers market banners, stickers and seals at local restaurants and farmers markets. These advertisements will be geared toward farmers, kitchens and local consumers looking to support sustainability in their communities. 

Motion Graphic Advertising

Motion Graphic elements give an introduction to the platform and how it is used. 

We will also make instructional videos for users to see an interactive view of how to use the platform. 

App Design

The featured product of Locally Rooted Foods is the Moblie Application, which allows for easy access to upload, create and manage orders all in one place. 

The App is designed for Farmers and Kitchens to have customized login screens where they can set the location area they are looking to service or purchase from. Three unique features of the application over the website is the ability to take photo and upload them, message users you have orders with, and see a real time map veiw of delivery. 

Web Design

The Online Web Page allows for access from any internet connected device and gives users the same online ordering and uploading capabilities. It also offers additional information on the Locally Rooted Foods Company, a shop for branded items and an area for FAQs.